Daily Social Media Use

 Pepsi Vs Coca-Cola The Battle of the Soft Drink Giants: Coca-Cola vs. Pepsi In the world of soft drinks, two brands have dominated the market for decades: Coca-Cola and Pepsi. Coca-Cola is widely considered the top dog, with a strong reputation for quality and a history of iconic advertising campaigns. On the other hand, Pepsi has positioned itself as a more youthful and energetic alternative. In this post, we will examine the brand strategies both Coca-Cola and Pepsi used and explore how the underdog, Pepsi, can improve its strategy to gain more market share and potentially surpass the top dog. The Top Dog: Coca-Cola Coca-Cola's brand strategy is centered on its rich heritage and quality image. The company heavily emphasizes its history, using iconic symbols such as the contour bottle and its famous red and white color scheme. This, along with its consistent use of memorable advertising campaigns, has helped Coca-Cola to establish itself as a classic and trustworthy brand i...

  Under Armour: Where Do We Go From Here?      Under Armour has recently built an incredible campaign incorporating unique new marketing campaigns in recent years. They have switched to focus on sportswear, purchasing phone applications for sports and large segments of the company that enhance their business—the target market in which Under Armour has built their marketing campaigns surrounded by particular niches. Behavioral and Segment strategies were the main concerns for Under Armour. Companies like Adidas and Nike share the most significant part of the market. In the past few years, the market has drastically changed, allowing new companies to come on board and change the game. Under Armour has signed significant athletes to ensure their marketing is being demonstrated around the most significant sports.   Segments Under Armour has been looking into are the following: The audience and athletes that are being targeted. Most importantly, who will use the serv...

  Hello Bloggers, Do you ever consider analyzing what kind of customer you are? YES, YOU! Well, I want to share with you the type of customer I am; hopefully, you can identify yourself. The term customer can be broken down into two different forms.  " Individual consumers  purchase goods and services to satisfy their own per- sonal needs and wants or to satisfy the needs and wants of others." (Kardes, F., Cronley, M., & Cline, T. (2020) Or " Organizational consumers  purchase goods and services in order to: produce other goods or services  resell them to other organizations or to individual consumers  help manage and run their organization7" (Kardes, F., Cronley, M., & Cline, T. (2020) I am more of an Individual consumer, ensuring that I purchase based on my need. Certain people only buy products from specific brands; I only care about the brand if it works properly. Customer response is vital when a customer purchases a product or watches a marketi...