Ethical Marketing Bloq

The AMA Code of Conduct aims to define the standards of behavior expected in all interactions in the AMA community and to describe how reported violations will be handled. (American marketing association, 2022) As marketers, there is very little to no harm in being straightforward with potential costumers or existing customers. 

Depending on which of the states you are located in, many laws or regulations can affect your practice. They are many laws that are currently applicable. An example that can be harmful across social media outlets is discrimination, income, location of where a person might live, etc. The American Association expects all its employees and all other candidates to commit to the highest standard of ethics. Honesty, Responsibility, Fairness, Respect, Transparency, and citizenship fill the requirement. The AMA is committed to fairness and a healthy work environment.

Ethical Best practices described by the AMA association include "ethical values, fairness, respect, honesty, responsibility, transparency, and citizenship. As marketers, we recognize that we serve our organizations and act as stewards of society in creating, facilitating, and executing the transactions that are part of the greater economy. In this role, marketers are expected to embrace the highest professional, ethical norms and the ethical values implied by our responsibility toward multiple stakeholders (AMA, 2022)."

The punishment a corporation or company can experience can be extremely harmful to any industry. The company can run the risk of a high lawsuit and, most importantly, destroy the image of the company. Owners of companies may need to pay fines or jail time. Many companies have been affected by lousy marketing or breaking the laws of the AMA. Following up close to the regulations released by the AMA can significantly benefit a company. Examining the ethics, reporting producers, and documenting behavior can fully understand where a company stands with its marketing team.

References:

 

AMA Online Portal. (n.d.). Retrieved October 17, 2022, from https://myama.my.site.com/s/article/AMA-Code-of-Conduct