Daily Social Media Use

 Adidas is "Green" Adidas is a retail brand that I believe is socially and ethically responsible. The company has taken several steps toward sustainability and has committed to reducing its environmental footprint. Advancing its technology allows the company to use recycled material and take the proper steps to reduce carbon emissions. Adidas has implemented various initiatives to reduce its environmental impact. One of these initiatives is the use of sustainable materials in its products. The company has created a line of shoes and clothing made from recycled materials such as plastic bottles and ocean waste. Adidas has also committed to using only recycled polyester in all its products by 2024. "By 2024, we'll replace virgin polyester with recycled polyester, wherever possible. By 2025, 9 out of 10 of our articles will contain a sustainable material." (Adidas, February 16, 2023) In addition to using sustainable materials, Adidas has also taken steps to red...

 Pepsi Vs Coca-Cola The Battle of the Soft Drink Giants: Coca-Cola vs. Pepsi In the world of soft drinks, two brands have dominated the market for decades: Coca-Cola and Pepsi. Coca-Cola is widely considered the top dog, with a strong reputation for quality and a history of iconic advertising campaigns. On the other hand, Pepsi has positioned itself as a more youthful and energetic alternative. In this post, we will examine the brand strategies both Coca-Cola and Pepsi used and explore how the underdog, Pepsi, can improve its strategy to gain more market share and potentially surpass the top dog. The Top Dog: Coca-Cola Coca-Cola's brand strategy is centered on its rich heritage and quality image. The company heavily emphasizes its history, using iconic symbols such as the contour bottle and its famous red and white color scheme. This, along with its consistent use of memorable advertising campaigns, has helped Coca-Cola to establish itself as a classic and trustworthy brand i...

  Under Armour: Where Do We Go From Here?      Under Armour has recently built an incredible campaign incorporating unique new marketing campaigns in recent years. They have switched to focus on sportswear, purchasing phone applications for sports and large segments of the company that enhance their business—the target market in which Under Armour has built their marketing campaigns surrounded by particular niches. Behavioral and Segment strategies were the main concerns for Under Armour. Companies like Adidas and Nike share the most significant part of the market. In the past few years, the market has drastically changed, allowing new companies to come on board and change the game. Under Armour has signed significant athletes to ensure their marketing is being demonstrated around the most significant sports.   Segments Under Armour has been looking into are the following: The audience and athletes that are being targeted. Most importantly, who will use the serv...

  Hello Bloggers, Do you ever consider analyzing what kind of customer you are? YES, YOU! Well, I want to share with you the type of customer I am; hopefully, you can identify yourself. The term customer can be broken down into two different forms.  " Individual consumers  purchase goods and services to satisfy their own per- sonal needs and wants or to satisfy the needs and wants of others." (Kardes, F., Cronley, M., & Cline, T. (2020) Or " Organizational consumers  purchase goods and services in order to: produce other goods or services  resell them to other organizations or to individual consumers  help manage and run their organization7" (Kardes, F., Cronley, M., & Cline, T. (2020) I am more of an Individual consumer, ensuring that I purchase based on my need. Certain people only buy products from specific brands; I only care about the brand if it works properly. Customer response is vital when a customer purchases a product or watches a marketi...

 Apple (Golden Child) Streaming Service  Apple has been front of the line with marketing research ensuring they are targeting the right audience and developing the products people desire. Market research has helped organizations to develop innovative products, understand the target audience and keep up with the latest trends in the market. The research conducted by apple has helped the company gather information regarding other popular streaming services and allowed apple to understand some of the strategies other streaming platforms currently utilize. This research has allowed apple to understand better what to expect from the "Apple Evolution" streaming service.  The research will evaluate competitors' feedback on similar products, which will allow apple to make the proper adjustments to the streaming platform. Future trends are skeptical about making since the entertainment industry has taken such a sharp turn that it is hard to predict the future for streaming platfor...

  -The Golden Child (Apple) Apple has been at the pinnacle of Tech companies since the early 2000s, allowing it to have an incredible grasp of its audience. Its services and technology have reached every country, enabling it to impact globally, for good or bad. As I like to describe it, "The Golden Child," or many might describe it as one of the most impactful companies of all generations. Steve Jobs, the founder and creator of the apple product has left behind an incredible legacy. Apple is known for its computing products and fantastic marketing achievement. Beyond that, Apple has created a product that limits the human brain's capability to process a change to new products. Once you have purchased an apple product, everything on your phone connects to the laptop, tablets, computer, and Tv, which frequently allows you to receive the dopamine your brain desires when you receive notifications. Apple created this fantastic product with the complete intention of having user...